Alaska Airline's diversity initiative takes flight in spite of recession
By Janna Charles and Barbara Deane
***Editor's note: This article is seventh in a series exploring the status of diversity and inclusion efforts during the recession with interviews of both internals and externals.***
"Respecting and appreciating our differences is fundamental to being a world-class organization. Diverse backgrounds and perspectives lead to a better understanding of each other, inspire good ideas, and strengthen competitiveness...Diverse and inclusive groups promote progress; lack of diversity often means standing still or going backward."
This statement, made by Bill Ayer, Chairman and CEO of Alaska Air Group, captures the deep-seated investment Alaska Airlines and Horizon Air are making towards building a diverse and inclusive company. It reflects the company's commitment to recognizing, respecting and leveraging the varied perspectives of customers, employees and suppliers.
Aided by a highly detailed and strategic diversity plan, Alaska's commitment to diversity and the delivery of an exceptional customer experience has remained unscathed in the current economic environment.
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