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5th Annual NW Diversity Learning Series:
Becoming Diversity Champions

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    Consultant Profile: Barbara R. Deane

    In the early years of Cultural Diversity at Work, we realized that diversity had to be positioned as a change strategy. When asked what diversity meant, we, the editors, began saying it meant potential change on four levels:

    1. Personal level: Developing awareness and skills leaders, managers and employees on the part of work environments;
    2. Team or group level: Acquiring the knowledge and skills necessary to field high-performing, multicultural teams;
    3. Organizational level: Developing the steps and strategies for changing organizational cultures, systems, and practices so that they include and respond well to all kinds of people and styles;
    4. External relations level: Developing the awareness of the need and the ability to build solid relations with customers and suppliers, to attract talented and diverse employees, and to capture business opportunities with new customers and markets, global and domestic.

    Our writers and we wrote articles addressing all four levels, often in one issue. For example, The article, “You Americans are so Arrogant,” shows how the lack of skills at the Personal Level contributes to U.S. Americans being harangued for poor international relations. Another article, “Nordstrom Sets the Pace” demonstrates the External Relations Level — the Nordstrom company learned to respond when the Seattle African-American community charged a lack of employment opportunity and lack of relevancy in the chain's products and services.

    I believe we were pioneers at Cultural Diversity at Work; we helped create the questions and the issues that now shape the growing field of diversity and cross-cultural management. The business world is just beginning to leverage diversity and cross-cultural management as cornerstones for success as we pass into the new millennium. Many companies, however, still struggle. Some stand at the door of change wondering how best to develop and implement diversity strategies. Others have not even approached the door; they don't see the changes coming for their business or their workers.

    Contact information:

    The GilDeane Group, Inc.
    13751 Lake City Way NE, Suite 210
    Seattle, WA 98125-8612
    Phone: 206-362-0336
    Fax: 206-363-5028
    E-mail: info@diversitycentral.com
    Web: www.diversitycentral.com


© 2003 The GilDeane Group, Inc. All rights reserved. Information on this site may not be reproduced in part or in full in any form without written permission from The GilDeane Group, Inc. 13751 Lake City Way NE, Suite 210, Seattle, Washington, 98125-8612.


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