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Hiring in an Age of Social Media

A top marketing corporation is looking to fill an entry-level associate position. The hiring committee has narrowed the pool down to three applicants. All are equally qualified and have received high ratings in their in-person interviews.

The first candidate, Svetlana, has presented the hiring committee with an excellent resume and references, all in hard copy. On her resume, she has listed the relevant coursework she has taken throughout her studies, as well as applicable work references. The resume is beautifully laid out and designed.

The second candidate, Kareem, has also provided an excellent resume with exceptional references. Like Svetlana, he has listed his relevant coursework and work experiences, but has also listed his Facebook and Twitter pages as resources. He is hoping that the social networking links will help the committee get to know him a little more personally. The resume is basic in design, perhaps based off of a template, but clean and simple.

The third candidate, Leslie, has presented the hiring committee with a "Hire-Me" package. She has included her resume that has more of an artistic design than the other resumes. Alongside her resume, she has included her links to Facebook and Twitter, as well as a link to her YouTube video. It was her hope that the YouTube video would remind the committee of her personality, even after the interview.

As a committee member, who would you recommend to hire and why?

Option 1: Svetlana because she has all the skills and tools needed for the job and has a great eye for design. She has demonstrated that she has a strong foundation in traditional marketing techniques.

Option 2: Kareem because he demonstrates that he has knowledge of current marketing schemes but also shows that he has the foundation of traditional marketing.

Option 3: Leslie because she demonstrates the most creativity and experience with current technologies regarding advertisement and would be a great new perspective to add to the dynamic of the organization.

Option 4. Other: Write in your own answer

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